About us
This is a brief share of our history:
For 29 years, Shelby's Toe Rings was located in Laguna Beach, California, at 577 So. Coast Hwy., at the Laguna Village Art& Flowers studios at The Cliff Restaurant. Families visited us as a tradition. A lovely and fun southern California destination experience. The summer of 2020 saw us move to online only and we have since been to Surprise, Arizona, then Virginia Beach, Virginia, and now (Sept 2024) Colorado Springs, CO.
Shirley and Roger Elliott opened Shelby’s on the grass overlooking the ocean at The Laguna Village Arts & Studios at Pacific Coast Hwy and Legion Street. They started with Shelby’s handcrafted foot jewelry. They soon took over a small shop at the same location adding toe rings, finger and thumb rings, and Shirley’s handcrafted anklets. Her jewelry always beautiful, fun, and colorful whether made with chain, seed beads, findings, or her favorite - Swarovski® crystals.
Roger and Shirley (and later Michelle, Loree, and many other friends and family) built up a following of wonderful customers from all over the country, and all over the world. These Shelby Friends came year-after-year sharing the experience with their family and friends. We saw their children as they were growing up, and then their grandchildren! A wonderful generational experience for us! Which we truly miss!
I, personally, have had the honor of working with my family on and off since the late 90s. I returned again to help my mom, Shirley, and I’ve had the pleasure of training wonderful staff and working with truly amazing people.
Following the passing of our Mom, GG, Shirley in March 2020, our family decided to stay together. Shelby and I choose to move the Laguna Beach toe ring store fully and only online.
We are honored and humbled by all the Shelby’s Friends that follow us online and through Instagram and Facebook. Please tag us at #shelbystoerings. We look forward to meeting and making friends with our online visitors and guest.
If you have any needs that would have been taken care of for you at the store, please let us know so we can help you directly. We have many Shelby's items not yet pictured on the web. If you are looking for something in particular, please reach out. Let us know and we can see if we can make it for you. Pictures help and they can be emailed to us.
If you have an anklet repair, send us a picture so we can determine if it is repairable.
With much love and wishing you all a very happy future,
Loree Roop
Update Sept 2024 - our mailing address is:
2955 New Center Point #1140, Colorado Springs, CO 80922
Picture below is the original Shelby's store taken in 2019 with Walter Viszolay's beautiful mural.
Shelby's spent 29 years in this spot on the Coast Hwy in Laguna Beach.
We are now located in Colorado Springs, Colorado.
We can help you with sizing! Email us your name and mailing address, and we'll send you a free, reusable Ring Sizing Tool (U.S. addresses only). Or visit our Ring Sizing page.