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About us

  Shelby's Toe Rings Founders, Roger & Shirley

This is a brief share of our history:

We have been providing toe rings and handcrafted jewelry (including anklets, hand jewels and foot jewelry) for 31 years.

For 29 years, Shelby's Toe Rings was located in Laguna Beach, California, at 577 So. Coast Hwy., at the Laguna Village Art& Flowers studios at The Cliff Restaurant. Families visited us as a tradition. A lovely and fun southern California destination experience. The summer of 2020 saw big changes for us, with a bigger move online. We are now in in beautiful Virginia Beach, Virginia, and available online.

Shirley and Roger Elliott opened Shelby’s on the grass overlooking the ocean at The Laguna Village Arts & Studios at Pacific Coast Hwy and Legion Street. They started with Shelby’s handcrafted foot jewelry. They soon took over a small shop at the same location adding toe rings, finger and thumb rings, and Shirley’s handcrafted anklets. Her jewelry always beautiful, fun, and colorful whether made with chain, seed beads, findings, or her favorite - Swarovski® crystals.

Roger and Shirley (and later Michelle, Loree, and many other friends and family) built up a following of wonderful customers from all over the country, and all over the world. These Shelby Friends have come year after year. Sharing the experience with their family and friends. We've seen their children as they were growing up, and then their grandchildren! A wonderful generational experience for us!

I have had the honor of working with my family on and off since the late 90s. I returned again to help my mom, Shirley, and I’ve had the pleasure of training wonderful staff and working with truly amazing people.

Following the passing of our Mom, GG, Shirley in March 2020, our family decided to stay together. Shelby and I choose to move the Laguna Beach toe ring store fully and only online. 

We are honored and humbled by all the Shelby’s Friends that follow us online and through Instagram and Facebook. Please tag us at #shelbystoerings. We look forward to meeting and making friends with our online visitors and guest.

If you have any needs that would have been taken care of for you at the store, please let us know so we can help you directly. We have many Shelby's items not yet pictured on the web. If you are looking for something in particular, please reach out. Let us know and we can see if we can make it for you. Pictures help and they can be emailed to us.

Our handcrafted anklets, bracelets and necklaces can be custom sized. 

If you have an anklet repair, send us a picture so we can determine if it is repairable. 

CONTACT US HERE                                          

With much love and wishing you all a very happy future,             

      Loree Roop

          Update May 2023 - Our private office and mailing address is located at 

           100 Columbus St., Ste. 600, Virginia Beach, CA 23462 

       Laguna Beach, California to Surprise, Arizona to Virginia Beach, Virginia

Shelby's Toe Rings Exterior Door

 Shelby's spent 29 years in this spot on the Coast Hwy in Laguna Beach.

We are now located in Virginia Beach, Virginia.

We can help you with sizing! Email us your name and mailing address, and we'll send you a free, reusable Ring Sizing Tool (U.S. addresses only). Or visit our Ring Sizing page.